IMPGo: Revolutionizing Marketing with Massive Savings For 2024 - IMPGO - Leading Account Based Marketing, Marketing Automation, Email, Direct Mail, Print and Social Media

Is your marketing department under pressure to produce more with less in 2024? We feel your pain, and at IMPGo, we have the solution.

Introduction

At IMPGo, we’re not just about showcasing cutting-edge creative brand marketing automation technology; it’s about the significant cost savings we bring to your marketing efforts across your entire department and your entire organization or enterprise. This article will demonstrate how IMPGo’s design automation tools substantially reduce cost and time, especially for large organizations.

Case Study: Substantial Savings in Business Card Production in a Large Hospital Organization

Consider a hospital with 40,000 employees, where 10% of the workforce needs business cards. Yes, classic, high-quality branded business cards provide patients, staff, and partners an easy way to connect with you. It’s still a staple of every business, enterprise, and organization, and I am sure you have this workflow challenge.

Traditional design and printing processes can be surprisingly costly and time-consuming.

Let’s break it down:

The Traditional Workflow

Step 1 – Request Initiation: An employee needs business cards, triggering an email request to the marketing team.
Step 2 – Processing: The request is acknowledged and passed to a designer who uses an outdated template, necessitating corrections.
Step 3 – Revisions: The card is finally approved after several back-and-forth exchanges involving corrections and HR verifications.
Step 4 – Printing: The marketing team waits for procurement to finalize a new printing contract, delaying the process.

This workflow is neither fictional nor exaggerated; it’s a common scenario in many large enterprises.

The Real Cost Analysis

Designing a single business card can take 2-5 hours, costing anywhere from $100 to $300. Annually, for 1,000 employees, this can amount to a staggering $250,000. How can you reduce the cost in your organization? I’m glad you asked.

Streamlining with IMPGo

Design: With IMPGo, designing a business card takes mere minutes at no additional cost, reducing 2,000 hours annually from your workforce or agencies.
Printing: Efficiently processed within 1-2 days at a reduced rate.
Total Annual Cost: For 1,000 employees, this amounts to just $40,000.

Annual Savings: An impressive $210,000.

Extending Savings Across Brand Marketing and Advertising Digital and Print Channels is what IMPGo does best. The savings don’t stop at business cards. IMPGo streamlines various marketing channels, demonstrating substantial cost efficiencies, sometimes as much as 80 – 90%:

Direct Mail or Print Flyer Production: We simplify the creation and distribution process, significantly reducing costs and turnaround time.
Email Campaign Production: Our automated tools make launching email campaigns faster and more cost-effective.
Social Media Campaigns: Streamline your marketing, saving valuable time and resources.
Digital Ad Campaigns: Efficiently manage your digital advertising, ensuring a faster go-to-market strategy and reduced costs.

And whatever other creative workflow you have that can be more efficient.

Conclusion:

IMPGo is more than just a creative tool; it’s a cost-saving powerhouse for your marketing department. Whether business cards, direct mail, digital ads, or social media campaigns, our platform offers unparalleled efficiency and savings. Embrace the future of marketing with IMPGo – where innovation meets practicality. Ready to realize savings for your enterprise or organization? We can bring the reality to life faster than you could ever imagine. Sign up and get a one-on-one demo, and our implementation team will work with you today to build the Integrated marketing portal of your dreams.